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Profit First BRidal Boot camp & Financial Mastery Program


Take control of the cash flow in your bridal business! Work with a financial coach dedicated to the bridal shop industry.

Bridal Store Owners

Are you Ready to Grow Your Bridal Store…

…but you don’t know how?

Do you feel:

  • Totally stuck and completely exhausted?
  • Like you will never get off the cash-flow-crisis treadmill?
  • Bullied by designer sales reps and powerless to take control of the conversation?
  • Unsure what deposits to take from your customers and why?
  • Like the bridal industry is squeezing you out or passing you by?

Are you realizing you can’t do it alone? We can help!



Seasonal Stability

Flush in December and broke in September? It doesn’t have to be that way. Does the seasonal nature of the bridal industry wreak havoc on your ability to make sound business decisions? Pay your employees? Pay yourself? The trick is to experience revenue over the full course of the year. We will show you how!

Profit First Boot camp

When was the last time your financial statement told you the truth…or even made sense? Welcome to Profit First. You will learn how to use this revolutionary cash management system to pay yourself first, transform your business, and change your life.

Pain-Free Inventory

Don’t let deposits and buying requirements rule your business, your sales, your relationships with your customers, and your life. We will set up a system that frees you from the bridal-debt-death spiral, and ensures you always have money to pay the designer when the final bill is due.

Business Model Innovation

Learn how to adapt in a changing marketplace. Learn how to avoid the commodity trap. Learn how to increase your margins. Learn from your peers. Learn from the masters. Learn from other industries.

Behind the Scenes

Take a Tour

Instant Access to all Course Content
$345 Savings

The Engagement


Monthly Plan

You will receive the program content, in a dripped format, for one year.  You will be charged monthly according to your plan. You may cancel at any time. If you cancel, access to content, coaching, and mastermind groups, will be revoked.  If you wish to cancel, email Refunds are provided, upon request, within the first 30 days of sign-up. 

Instant Access

You will receive all current program content upon sign-up. Guided Mastery and All-In Plans receive access to private coaching calendar and topic calls for one year based on your initial investment. You will be automatically enrolled in a continuing subscription after the first year in order to continue your access at a reduced rate unless cancelled ($49 for DIY Course & Guided Mastery;  $99 for All-In plan). Instant Access plans are non-refundable.  An email is sent out to remind you upon continuation of your plan; refunds for plan continuation are provided within the first 30 days of continuation.

What are monthly topic Calls?

New! These are 60 minute sessions dedicated to a special topic of interest to bridal stores. Video calls will cover financial fundamentals, ongoing challenges, and industry innovations. Special guests will be invited to topic calls to open dialogue with members, spark inspiration, and initiate cross-pollination of ideas. The schedule will be rotated to accomodate different schedules and time zones. Sessions will be recorded and posted.

What are Mastermind Groups?

A group of 6-8 bridal store owners that you can confide in and lean on. These are people that are ambitious and serious about growth. Your mastermind group will be carefully curated to fit with your experience, personality, and momentum in business. Your group members are your business BFFs, your inspiration for creative direction, your fresh perspective when you feel stuck. They get you and they have your back. 

I am far away. How do all of these calls work?

We use Zoom for all of our calls. It is an incredible platform for video chat. It will require a 2 minute download the first time you use it. After that, you will just click on the link, and it will be as if we are in the same room…almost. Zoom’s screen-share feature is especially great when it comes to teaching and learning. We have developed an amazing community using digital tools! Just jump in…we will take care of the rest.

What are the Next STeps? How does it work?

Choose your plan above! You will receive your login credentials by email. Dig in! If you have questions about what plan is right for you, feel free to reach out to

What happens after the first Year? Reduced Rate Plan Continuation

After the first year, your plan will automatically continue at the reduced rate of $49/month for DIY Course & Guided Mastery; $99/month for All-in plans. An email is sent out to remind you upon continuation of your plan; refunds for plan continuation are provided within the first 30 days of continuation.  Your extended, reduced-rate membership will continue your access to all of the original membership perks, including private coaching sessions, topic calls, guest exclusives, mastermind groups (for All-in plans), plus any content additions. Reduced-rate membership is only available to members who have invested in a the full program. Extended access will be based on the initial program-level investment.

I am Considering the Profit Advisor Accounting package. Which should I choose?

If you need accounting services, the Profit Advisor plan is the way to go! It Includes everything in the All-In plan. Be aware the placement in mastermind groups is limited to open enrollment periods and not guaranteed.

I already went through the program; Now I am interested in the Profit Advisor Accounting Plan...

Because there is some overlap in the Bridal Bootcamp and Profit Advisor Accounting Plan, we offer a credit to anyone who has completed the program. Email for details.

The Course

A Step-by-Step Roadmap for Bridal Store Profitability

Goal Setting

Make decisions with purpose and clarity, quarter after quarter, to drive your business forward. A goal-setting structure tied to measurable results results in informed, decisive action, a more cohesive team, increased sales, better conversion rates, higher profit margins, and more free time for you!

Profit First

Profit First is a profoundly simple yet shockingly effective accounting strategy that will transform your business from a cash eating monster into a money making machine. This method uses human nature to drive profitability from your very next deposit forward.

Inventory Management

Inventory management is at the heart of bridal store profitability. Learn how to do an in-depth analysis of your inventory in order to make quick inventory buying and disposal decisions. Our inventory roadmap tool and lessons will give you more confidence in your conversations with designers and your inventory management decisions.

Special Guests

Our guests are a mix of bridal industry experts and business leaders bringing fresh perspective to the changing bridal landscape. Mike Michalowicz (Profit First), Beth Chapman (Selling to Today's Bride), Tom Esposito (BridalLive), Myrna Daramy (Bridal Tech), and the list continues to grow...


Trusted by Leaders in the Bridal Industry

Credentials & Certifications

Ingrid Heilke

Why Profit First for Bridal Stores?

The financial and business management need of bridal stores are unique, demanding unique solutions. Yet nobody had stepped up to dedicate themselves to bridal finance, which is what it will take to find a way forward for the industry. I am laser-focused on bridal so that I can give my members my undivided attention. Watching program members gain new insights, financial literacy, make decisions with confidence, and walk the path to true financial sustainability and financial freedom, is the most rewarding part of the work that I do. 

Get In Touch

+1 401 400 0203